1. The text should be submitted in a basic style in Microsoft Word and saved in the following formats: doc. or docx. Additionally, one copy of the text should be sent in pdf format.

2. Preferred typeface: Times New Roman, 12 points, 1.5 line spacing, two pages justification, page numbering: bottom right corner.

3. The volume of the text should not exceed 1 publishing sheet (40 thousand characters with spaces).

4. Under the title of the article, please place keywords in Polish and English (from 3 to a maximum of 5).

5. Italics emphasize the words and phrases discussed in the text, foreign language inclusions and titles of books, their chapters and articles; we put titles of magazines in quotation marks.

6. Short quotes should be placed between quotation marks, while long ones (over 3 lines) - in smaller font (11 points), with indentation and a one-line space between the main text.

7. At the end of the text, please include the title of your manuscript in English and two abstracts: in English and in Polish (no more than 15 verses each). The abstract should reflect the following structure: an introduction to the topic, the aim of the research/the main hypothesis, a brief description of the method and key findings.

8. Highlights in the text (italics, bold) should be applied manually, i.e. using icons or keyboard shortcuts. Please do not use automatic numbering and bullet points. Please also do not use paragraph indentation using the space and tab keys.

9. Bibliographic references should be made according to the following formula:

 - in the text in round brackets: author's name, date of publication, page, e.g. (Chlebda 2005: 214);

- at the end of the text: abbreviations list, bibliography (alphabetical list of cited literature) and a list of used internet sources together with an indication of the website address and date of access to it (the description of the netography should be similar to the bibliographic description - include the author of the cited text, the title of the cited article, portal name, website address and access date); in the description of articles from journals or collective works, the article's pages should be provided;

- references written in the Cyrillic alphabet should be transliterated in accordance with the PN-ISO 9:2000 provisions. Transliteration can be done with the help of an online tool: https://www.ushuaia.pl/transliterate. The Cyrillic version should appear in square brackets right after the transliterated reference.

Examples:

Abbreviations

ISJP - Another Polish Dictionary, edited by M. Bańko, vol. I-II, Warsaw 2000.

USJP - Universal Polish Dictionary, edited by S. Dubisz, vol. I-IV, Warsaw 2006.

Bibliography

Barańczak S., 1975, Word - persuasion - mass culture, "Creativity" VII, pp. 44-57.

Bieńkowska D., 2002, Polish biblical style, Łódź.

Cybulski M., 2005, Language customs in the Old Polish era, [in:] Dissertations on the history of the Polish language, edited by S. Borawski, Zielona Góra, pp. 149–211.

Vinogradov V.S., 1978, Leksičeskie voprosy perevoda hudožestvennoj prozy,  Moskva: [Виноградов В.С., 1978, Лексические вопросы перевода художественной прозы, Москва].

Vlahov S., Florin S., 1986,  Neperevodimoe v perevode, Moskva: [Влахов С., Флорин С., 1986, Непереводимое в переводе,  Москва].

Internet sources

Katz O., 2011, Meme Culture, "Mojeopinie.pl", www.mojeopinie.pl/kultura_memu,3,1323728828 (accessed November 9, 2018).

Zaremba M., 2012, Internet Memes (2010-2011), "Media and Society", No. 2, pp. 60-72, http://www.mediaispoleczenstwo.ath.bielsko.pl/art/060_zaremba.pdf (accessed November 9th 2018).

10. Graphics:

 - photos, drawings, tables should be signed and numbered, and the text should contain links to specific graphics, e.g. (see Table 1);

 - graphic objects (photos, diagrams, charts) should be provided in separate files; and in the text, please insert them in their appropriate place, number them (Table 1, Chart 2 and provide an appropriate signature);

 - data on the basis of which charts are generated should be provided in separate files in the form of tables.