Originalita plagiátu – plagiátorstvo originality (poznámky k prvku kampane SNS)
Article Sidebar
Main Article Content
Abstract
The authors analyze a pre-election poster of the Slovak parliamentary party, the Slovak National Party (SNS). The poster has been selected for analysis as it is strikingly similar to the poster of the extreme right-wing party, Jobbik, which operates in Hungary. An attempt at ascertaining an instance of plagiarism has been made by first looking for plagiarized elements and then for creative elements of the poster. The analysis has been conducted in the communicative framework and is based on the principle of intertextuality.
Downloads
Article Details
Author, submitting a text to the editorial board of the journal “Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica", certifies that the content of the article has not been published so far and that the work does not violate in any way the copyright or related rights of other person, as well as other rights of third parties, and that no one's rights to the work (or any part thereof) have been missed. After signing the contract, the property rights to the published materials are transferred to the Scientific Publisher of the University of the National Education Commission, Krakow.
“Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica” is an open access journal, and all its content is made available free of charge to users and institutions under the Creative Commons CC-BY-NC-ND 4.0 license (attribution, non-commercial use, no derivative works). Under this license, the authors agree that their work may be lawfully reused for any purpose, except for commercial purposes, without the prior consent of the author or publisher. Everyone can read, download, copy, print, distribute and process these works, provided that the author's marking and the original publication place are correct. Published texts may not be used to create derivative works (e.g. to translate and publish in another language without the consent of the publisher). This is in line with the BOAI (Budapest Open Access Initiative) definition. "Studia Linguistica" does not charge for submitting or processing articles.
References
Eco U., 2005, Meze interpretace, Praha.
Google Scholar
Findra J., 2004, Štylistika slovenčiny, Martin.
Google Scholar
Foret M., 2008, O interpretaci vizuálního textu, in: Médiá a text II, Prešov.
Google Scholar
Garret R.M., 1987, Issues in Science Education. Problem Solving, Creativity and Originality, International Journal of Science Education, vol. 2, s. 125–137.
Google Scholar
Guilford J.P., 1975, Creativity. A Quarter Century of Progress, in: Perspectives in Creativity, ed. I.A. Taylor, J.W. Getzels, Chicago, s. 37–59.
Google Scholar
Mikuláš P., 2007, Mediálny text, format a žáner v kontexte televíznych štúdií, in: Sborník konferenčních příspěvků z 2. ročníku mezinárodní conference, 1. díl., Zlín.
Google Scholar
Mistrík J., 1997, Štylistika, tretie, upravené vydanie, Bratislava.
Google Scholar
Pravdová M., 2006, McDonald’s – tak trochu jiná kultura?, Praha.
Google Scholar
Rothenberg A., Hausman C.R., 1976, Introduction. The Creativity Question, Durham, NC.
Google Scholar
Smith R.E., MacKenzie S.B. et al., 2007, Modeling the Determinants and Effects of Creativity in Advertising, in: Marketing Science, vol. 26, č. 6, November–December 2007, s. 819–833.
Google Scholar
Spoelders S., Cales R., 2006, Journal of Radio Studies, vol. 13, č. 1, s. 69–88.
Google Scholar
Tvrdoň E., 1999, Text a štýl reklamy v periodickej tlači, Bratislava.
Google Scholar
Valček P., 2000, Slovník literárnej teórie A–J. Bratislava.
Google Scholar
Zelina M., 1997, Ako sa stať tvorivým, Šamorín.
Google Scholar
Originalita plagiátu – plagiátorstwo originality (poznámky k prvku kampane SNS) [115]
Google Scholar
Zelinský M., 2009, Prokletí interpretace a redukovaná estetika (Playidoyer za důslednou estetiku reklamy), in: Masmediálna komunikácia a realita II, Trnava, s. 293–299.
Google Scholar
Žilka T., 2006, Vademecum poetyki, Nitra.
Google Scholar