Originalita plagiátu – plagiátorstvo originality (poznámky k prvku kampane SNS)

Main Article Content

Katarína Fichnová
Łukasz Wojciechowski
Peter Szabo

Abstrakt


The authors analyze a pre-election poster of the Slovak parliamentary party, the Slovak National Party (SNS). The poster has been selected for analysis as it is strikingly similar to the poster of the extreme right-wing party, Jobbik, which operates in Hungary. An attempt at ascertaining an instance of plagiarism has been made by first looking for plagiarized elements and then for creative elements of the poster. The analysis has been conducted in the communicative framework and is based on the principle of intertextuality.

Downloads

Download data is not yet available.

Article Details

Jak cytować
Fichnová, K., Wojciechowski, Łukasz i Szabo, P. (2012) „Originalita plagiátu – plagiátorstvo originality (poznámky k prvku kampane SNS) ”, ANNALES UNIVERSITATIS PAEDAGOGICAE CRACOVIENSIS. STUDIA LINGUISTICA, (7). Dostępne na: https://studialinguistica.uken.krakow.pl/article/view/5093 (Udostępniono: 22 grudzień 2024).
Dział
Artykuły naukowe

Bibliografia

Eco U., 2005, Meze interpretace, Praha.
Google Scholar

Findra J., 2004, Štylistika slovenčiny, Martin.
Google Scholar

Foret M., 2008, O interpretaci vizuálního textu, in: Médiá a text II, Prešov.
Google Scholar

Garret R.M., 1987, Issues in Science Education. Problem Solving, Creativity and Originality, International Journal of Science Education, vol. 2, s. 125–137.
Google Scholar

Guilford J.P., 1975, Creativity. A Quarter Century of Progress, in: Perspectives in Creativity, ed. I.A. Taylor, J.W. Getzels, Chicago, s. 37–59.
Google Scholar

Mikuláš P., 2007, Mediálny text, format a žáner v kontexte televíznych štúdií, in: Sborník konferenčních příspěvků z 2. ročníku mezinárodní conference, 1. díl., Zlín.
Google Scholar

Mistrík J., 1997, Štylistika, tretie, upravené vydanie, Bratislava.
Google Scholar

Pravdová M., 2006, McDonald’s – tak trochu jiná kultura?, Praha.
Google Scholar

Rothenberg A., Hausman C.R., 1976, Introduction. The Creativity Question, Durham, NC.
Google Scholar

Smith R.E., MacKenzie S.B. et al., 2007, Modeling the Determinants and Effects of Creativity in Advertising, in: Marketing Science, vol. 26, č. 6, November–December 2007, s. 819–833.
Google Scholar

Spoelders S., Cales R., 2006, Journal of Radio Studies, vol. 13, č. 1, s. 69–88.
Google Scholar

Tvrdoň E., 1999, Text a štýl reklamy v periodickej tlači, Bratislava.
Google Scholar

Valček P., 2000, Slovník literárnej teórie A–J. Bratislava.
Google Scholar

Zelina M., 1997, Ako sa stať tvorivým, Šamorín.
Google Scholar

Originalita plagiátu – plagiátorstwo originality (poznámky k prvku kampane SNS) [115]
Google Scholar

Zelinský M., 2009, Prokletí interpretace a redukovaná estetika (Playidoyer za důslednou estetiku reklamy), in: Masmediálna komunikácia a realita II, Trnava, s. 293–299.
Google Scholar

Žilka T., 2006, Vademecum poetyki, Nitra.
Google Scholar